Digital Marketing Strategist — Spark Labs Marketing
Spark Labs Marketing is a dynamic agency focused on delivering innovative solutions that help brands connect with audiences in meaningful ways with the majority of clients being healthcare clinics. In this role, I developed and executed tailored strategies that blended creativity with data to drive measurable business growth across industries.
Healthcare Clinic Marketing
Created and optimized digital properties, in-store assets, and communications for healthcare clinics, including websites, social media, email campaigns, and promotional materials. Focused on boosting patient engagement, supporting localized outreach, and maintaining a consistent, professional brand presence across all channels.
Web Design
Designed and built webpages and landing pages for clinics and campaigns, delivering responsive, SEO-friendly sites with clear layouts and engaging user experiences. Projects included full clinic websites, promotional landing pages, and digital campaign assets, all aimed at driving conversions and supporting business growth.
Paid Media Strategy
Developed and managed paid media campaigns across social, search, and display platforms, focusing on reaching the right audiences and driving measurable results. Executed campaigns for clinics and healthcare initiatives, optimizing performance, tracking impact, and ensuring budgets delivered maximum return.
Client Relations
Built and nurtured strong client relationships, ensuring marketing initiatives aligned with business goals. Acted as a trusted advisor, providing strategic insights, guidance, and tailored recommendations to drive growth, enhance performance, and strengthen long-term partnerships.
Patient Retention Surveys
Implemented patient surveys to gather insights on marketing effectiveness and service satisfaction. Analyzed feedback to inform campaign strategies, improve patient experience, and refine services offered, ensuring marketing efforts and clinic offerings aligned with patient needs.
SMS Communications
Oversaw SMS campaigns to engage patients, enable appointment bookings, and deliver timely updates. Utilized text messaging to boost response rates, enhance patient experience, and streamline clinic communications.
