Digital Marketing Specialist — COBS Bread
COBS Bread is a bakery franchise known for fresh, handcrafted bread and a community-focused approach in Canada and the US. As a Digital Marketing Specialist, I drove brand awareness and customer engagement through integrated campaigns, partnerships, and digital initiatives supporting franchise growth and local activations.
Bagel Trial and Launch
Supported the go-to-market campaign for a new product line, piloting in select stores before expanding nationally. Created promotional messaging and digital ads to drive trial, highlighting freshness, variety, and value, which led to strong customer adoption and repeat sales.
“Play to Pay Day” at COBS Bread
Promoted a gamified local campaign that rewarded customers for engaging with the brand. Leveraged paid social, influencers, and in-store signage to drive participation, boosting traffic and creating fun, family-friendly experiences that encouraged long-term engagement.
COBS Club Loyalty App
Created targeted campaigns with offers to drive new member sign-ups. Leveraged existing member-only promotions to highlight program value, boosting enrollment and providing franchisees with a measurable engagement tool.
New Media
Expanded COBS Bread’s digital presence using new programmatic platforms with agency support. Tailored content strategies to each platform, highlighting storytelling and community connections, reaching new audiences and boosting brand relevance.
Agency Partnerships
Oversaw collaborations with media and creative agencies, ensuring campaigns aligned with brand goals and franchise priorities. Managed budgets, guided creative, and optimized performance reporting, balancing consistency across markets with local store needs.
USA Openings
Supported COBS Bread’s USA expansion with market-entry campaigns, including geo-targeted ads, localized content, and launch promotions. Highlighted freshness, quality, and community connection to drive awareness and foot traffic.
