I’m a marketing strategist who combines creative insight with disciplined execution to drive brand growth. Marketing is layered and collaborative, built on storytelling, data, and strategy. While tools and trends change, the need for clarity, consistency, and connection stays the same.

My experience spans product launches, campaign development, and event design that build strong audience engagement. Recent projects include the Genesis Downtown Vancouver opening and Volvo Cars Richmond sponsorship events with Dilawri, as well as the Hot Cross Buns campaign and Bagel product launch with COBS Bread. Each offered unique challenges and opportunities to connect with diverse audiences.

I earned my Bachelor of Commerce in Marketing from the University of Ottawa’s Telfer School of Management and began my career with creative work at the Royal Canadian Mint. Based in Vancouver with roots in Ottawa, I now focus on integrated marketing strategy, campaign management, customer engagement, market research, and experiential activations.

Outside of work, I enjoy hiking backcountry trails, tennis, cooking, and exploring local food scenes. Curiosity continues to shape my approach to both life and marketing, reminding me that long-term value comes from consistency and building trust.