Marketing Strategist — Dilawri Group of Companies
Dilawri Group of Companies is Canada’s largest automotive group, representing multiple brands across dealerships nationwide. In this role, I develop and execute strategic marketing plans that drive customer acquisition, strengthen brand presence, and support growth across diverse automotive markets, while ensuring compliance with OEM brand requirements and leveraging manufacturer resources to enhance campaigns.
Service Clinics
Plan and promote in-store service events for car owners, offering inspections, maintenance tips, and exclusive discounts. Combined targeted email, social ads, and in-dealership signage to drive attendance. These clinics build trust, deepen customer relationships, and generate service revenue.
Monthly Promotions
Develop dealership promotional calendars highlighting monthly offers and featured models. Coordinate campaigns across digital and print to ensure consistent messaging. This approach keeps sales momentum strong year-round and creates urgency through limited-time offers.
Print Materials
Design and produce high-impact print assets including vehicle decals, in-store displays, and event collateral. Materials emphasize brand alignment while capturing local market attention. Print supported digital campaigns and provide dealerships with tangible tools for customer engagement.
New Media
Expanding marketing efforts by incorporating new channels such as influencer partnerships, geo-targeted digital ads, and local activations. Tailors messaging to reach new audiences while maintaining brand consistency. This diversification extends reach and strengthens engagement beyond traditional media approach.
In-store and Off-location Shoots
Coordinate content production for both in-dealership and off-site shoots, ensuring brand consistency and creative quality. Manage logistics with photographers, videographers, and dealerships to deliver campaign-ready assets. Content fuels social, web, and print campaigns, giving dealerships fresh, localized visuals.
Sponsorship Events
Prepare branded assets and marketing materials for high-profile sponsorship events, aligning each activation with community engagement goals. Deliver cohesive event kits that enhance visibility and reinforce brand credibility. These events position Dilawri as both a trusted automotive leader and community partner.
