Marketing Strategist — Dilawri Group of Companies
Dilawri Group of Companies is Canada’s largest automotive group, representing multiple brands nationwide. I developed marketing campaigns that drove customer acquisition, strengthened brand presence, and supported growth, while ensuring OEM compliance and leveraging manufacturer resources to enhance campaigns.
Store Events
Planned and promoted service clinics and test drives, offering inspections, maintenance tips, and exclusive discounts. Used targeted email, social media, and in-dealership signage to drive attendance, building trust, strengthening customer relationships, and generating new car leads and service bookings.
Monthly Promotions
Oversaw dealership promotional calendars, highlighting monthly offers and featured models. Coordinated campaigns across digital and print to maintain consistent messaging, drive year-round sales momentum, and create urgency with limited-time offers.
Print Materials
Created and produced high-impact print assets, including vehicle decals, in-store displays, and event collateral. Materials reinforced brand alignment while capturing local market attention and supported digital campaigns, giving dealerships tangible tools to engage customers.
New Media
Expanded marketing through geo-targeted ads, local activations, and conquest campaigns to attract new customers. Tailored messaging to reach new audiences while maintaining brand consistency, driving both reach and engagement.
In-store and Off-location Shoots
Coordinated in-dealership and off-site shoots, ensuring brand consistency and creative quality. Managed logistics with photographers and dealerships to deliver assets for social, web, and print campaigns, providing fresh, localized visuals.
Sponsorship Events
Prepared branded assets for sponsorship events, aligning activations with community engagement goals. Delivered event kits that boosted visibility and reinforced Dilawri’s credibility as a trusted automotive leader and community partner.
