Ecommerce Campaign Specialist — Corel Corporation
Corel Corporation is a global software company known for creative and productivity tools. In this role, I drove demand generation and brand growth through targeted marketing strategies supporting product launches, seasonal promotions, and customer engagement.
CorelDRAW Graphics Suite
Leveraged tiered subscription and perpetual licensing models to reduce churn and highlight long-term value. Promoted bundles with templates and stock content to boost perceived value, increasing conversions and encouraging upgrades to premium tiers.
Promotional Calendars
Developed a 12-month promotional calendar aligned with key objectives and seasonal demand. Campaigns included bundled savings, loyalty incentives, and limited-time offers to drive urgency, maintain consistent revenue, and sustain engagement year-round.
In-app Content
Executed in-product upsell prompts with exclusive pricing on feature expansions. Focused on convenience and low-friction purchasing with monthly or yearly and bundled options, driving incremental revenue and boosting retention.
Holiday Black Friday Sale
Delivered a seasonal pricing campaign with time-limited discounts and bonus assets. Used urgency tactics like countdowns, early access, and member exclusives to drive strong monthly revenue.
Trial Series
Optimized the free-to-paid funnel by extending trials and offering personalized upgrades with tiered incentives. Reduced entry barriers, boosted conversions, and grew the subscriber base.
Tutorial Emails
Created educational drip campaigns combining tutorials with upgrade offers. Built product confidence, motivated upgrades, increased engagement, and reduced churn.
