Senior Ecommerce Campaign Specialist — Alludo
Alludo is a global software company known for its creative and productivity tools. In this role, I drove demand generation and brand growth through targeted marketing strategies that supported product launches, seasonal promotions, and customer engagement in a competitive software market.
CorelDRAW Graphics Suite
Introduced tiered subscription and perpetual licensing models highlighting long-term value while reducing churn. Positioned bundles with added templates and stock content to increase perceived value. This approach raised conversion rates and lifetime value by offering affordability while incentivizing upgrades to premium tiers.
Promotional Calendars
Built a rolling 12-month promotional calendar aligned with key objectives and seasonal demand. Each campaign included bundled savings, loyalty incentives, and limited-time offers to drive urgency. This structure maximized revenue consistency, reduced engagement gaps, and created predictable momentum across the year.
In-app Content
Launched contextual upsell prompts inside the product with exclusive pricing on feature expansions. The strategy emphasized convenience and low-friction purchasing, with monthly and quarterly options plus bundled assets. This drove incremental revenue and improved retention by offering immediate solutions inside workflows.
Holiday Black Friday Sale
Executed a seasonal pricing model with steep, time-limited discounts paired with bonus assets like brushes and fonts to add value beyond price. Supported by urgency tactics including countdowns, early access, and member exclusives, the campaign drove significant monthly revenue.
Trial Series
Optimized the free-to-paid funnel by extending trial flexibility (7–14 days) and layering personalized upgrade offers based on usage. Added tiered incentives (e.g., three months discounted, then full price) to reduce entry barriers while driving long-term adoption. This approach boosted conversions and expanded subscriber base.
Tutorial Emails
Designed educational drip campaigns pairing learning content with upgrade pricing. Customers received value-driven tutorials and were offered exclusive deals at adoption milestones. This nurtured product confidence and motivated upgrades, driving higher engagement while reducing churn.
